Making the move to a zero waste lifestyle is now an

emergency!

Every piece of clothing you buy had an impact on our beautiful planet

“20,000 LITERS. The amount of water needed to produce one kilogram of cotton; equivalent to a single t-shirt and pair of jeans.” - WWF

Don’t follow the trends follow your personal seasonless style

“The fashion industry is designed to make you feel “out of trend” after one week. There are now 52 mini- seasons every year.

Overdressed: The Shockingly High Cost of Cheap Fashion 

Adopting Zero Waste lifesyle you will drastically reduce consumption of virging resources

“Fashion’s consumption of resources – especially water and oil – is projected to double by 2030.” – Common Objective

Buy only quality vintage or re-made clothes

Each year over 80 billion pieces of clothing are produced worldwide, and after its short lifespan, three out of four garments will end up in landfills or be incinerated. Only a quarter will be recycled.

 ‘Buy less, choose well, make it last.’

-Vivienne Westwood

 Buy clothes made of natural fibers.

“On current  trend, the number of plastic microfibres entering the ocean between 2015 and 2050 could accumulate to an excess of 22 million tonnes – about two-thirds of the plastic-based fibres currently used to produce garments annually” – Ellen MacArthur Foundation

Look for Designers who produce timeless, slow made fashion, fair-priced pieces

“Volume-based business models simply cannot become sustainable” (Los Angeles Times, 2019)

Think about who made your clothes as well as the environmental impact it has made.

“Nine out of ten workers in Bangladesh cannot afford enough food for themselves and their families, forcing them to go hungry or go into debt”.

-Oxfam Made in Poverty Report 

Be critical about “greenwashing” distraction from fast fashion brands.

Fast fashion brands expend tones of money heavily promoting their environmental campaigns, which achieve very little compare with the quantity of cheap stuff they produce every year.

Buy clothes from charities and also from new designer who re-made and re-invent them.

73% of those received by charities and textile sorters worldwide, are either sent to landfill, to the tune of £82m every year in the UK alone, or incinerated.